Unifying Three Brands Into One High-Performance Digital Ecosystem
Leading Authorities, Inc. (LAI) is a premier speakers bureau based in Washington, D.C., representing world-class talent while also offering event production through LAI Live and video communications through LAI Video. Together, the three divisions serve a global audience with speaker representation, live event experiences, and professional video services.
As the organization evolved, LAI needed a digital ecosystem that could unify these distinct business lines without sacrificing each brand’s identity or functionality. Lounge Lizard was brought in to establish a cohesive digital experience that strengthened the overall LAI brand while positioning the main Speakers website as the central destination for high-profile speaker engagements.
Objective
The new platform strengthens brand awareness, guides prospects toward purchase, improves customer support access, and delivers a faster, more accessible, SEO-friendly experience.
Scope of Work
UX Analysis
Web Design
Development
Motion Graphics
Strategy
Approach
Lounge Lizard designed a multi-region site for Lantech with Cloudflare geo-routing and multilingual support, applying modern design trends and simplified navigation to improve accessibility across the entire user journey.
Impact
Lounge Lizard designed a multi-region site for Lantech with Cloudflare geo-routing and multilingual support, applying modern design trends and simplified navigation to improve accessibility across the entire user journey.
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